Vlogged

Vloggers '' have identified, defined and crafted their own identity and communicated it across the virtual world where they know their target audience will be '’ Self-branding is the act of creating a brand for yourself. Obviously, but what does it mean, what does it include? Self-branding is related to the way others perceive you as a person and how you sell yourself as your brand. The content posted by vloggers (or anyone, really) is already part of their self-branding, as it shows how they want to portray and expose themselves, what their image is and which values and reputation they want to be associated with. If this self-branding is successful the creator can develop into a self-made celebrity. So if one wants to be taken seriously it is critical to take the self-branding serious as well. Let’s have a look at the visual self-branding of YouTubers. First of all, most YouTubers have created a specific name for their channel, which addresses their own name, o...